New research* reveals a growing expectation for openness around pay – two in three people (64%) in the UK say they are unlikely to apply for a role if no salary is listed. The survey of 2,003 people also found over half (58%) of respondents would be willing to share their own salary if it would help to reduce pay inequality – a figure that rises to 62% among 16–34-year-olds.

The data points to a clear shift in attitudes, particularly among younger workers, who increasingly expect openness around pay as standard. Alarmingly, one in four (41%) people have discovered a colleague in the same or similar role was paid differently – a figure that rises to 58% among younger millennials (aged 25-34).

Laura Chambers, Co-Founder of Jack & Grace, says: “The data sends a clear message. Today’s workforce expects transparency – and employers that don’t get on board are missing out on talent, particularly among younger candidates. Pay clarity isn’t just a fairness issue, it’s a recruitment and retention strategy.

“We’re proud to be part of a community of employers leading the way in salary transparency. We’re now calling on all organisations to join us – let’s make fairness the standard.”

Nyree Ambarchian, Co-Founder of Jack & Grace, says: “Pay transparency is one of the simplest, most effective ways employers can reduce inequality and build trust. In a competitive market, being upfront about salary signals integrity, clarity, and respect for your workforce. It’s good for people – and good for business.”

*Research Commissioned by Jack & Grace

saythepay.co.uk