A survey from the Equality and Human Rights Commission reveals that 61% of women would take an organisation’s gender pay gap into consideration when applying for jobs. The poll, commissioned to understand the impact of the gender pay gap on staff motivation and behaviour, also shows that 58% of women would be less likely to recommend their present employer as a place to work if they had a gender pay gap, and 50% say that a gender pay gap would reduce their motivation in their role and their commitment. This suggests that businesses with larger pay gaps than their competitors risk losing out on the best talent and suffering reputational damage if they do not take action to reduce the gap.

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